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About Us



Who We Are:


Homeshopping is the one of the largest e-commerce website in the industry and is counted amongst the top two largest online shopping websites in the country, which successfully completed its 10 years in July 2018. Over a span of 10 years, people all around the country have come to recognize the name, associate themselves with valued customer experiences, and trust the value that the brand represents.

Homeshopping is a homegrown marketplace which operates on an Omni-channel approach: apart from the online medium, the company has brick-and-mortar retail experience centers in Pakistan. The idea behind this approach is to provide maximum visibility, drive reliance & offer par excellence customer service to our existing, as well as potential, customer base.

It is this approach that allowed Homeshopping to receive the "Omnichannel Retailer of the Year" award, at the World Retail Awards in 2013 given that it was the first brand with an online-first offline-later approach. The next step is to take Homeshopping global.

Company Mission


Reimagining Lifestyles


Our Vision


To be our customer’s encyclopedia of products offered at the lowest prices, and to transform our seller’s way of doing business


Core Values


  • Customer compassion: Our customers lie at the core of all decision-making processes at Homeshopping. We strongly believe in creating a happy shopping and shipping experience for our customers. We place immense value in understanding each our customers needs, providing assistance in overcoming online shopping challenges for each individual customer, and hence building long term customers relationship


  • Sustainability: Our business processes are optimum, our teams lean, and our initiatives economically friendly. These values built into the DNA of all Homeshopping employees directly translates into the overall business sustainability.


  • Ownership: Promoting and reinforcing a culture of ownership results in the achievement of our end business goals. With ownership comes integrity, and with integrity trust and reliability is established. This is the reason why we hire people who bring these values to the Homeshopping habitat


  • Continuous evolvement: Our employees are trained for adapting to the changing environment and taking responsive measures to stay relevant to the industry trends nationwide. We stand for taking unprecedented initiatives which are well thought out from the perspective of riskiness and reward.


  • Environmental, social and economic focus: As a company, we are aware of the responsibility towards maintaining a greener environment and make continuous efforts for contributing to the ecological well-being. Our business initiatives and processes are optimized with a clear picture of the social achievement and economic outcome