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Apple Watch 38mm Gold Aluminum MMF52 Case with Gold/Red Woven Nylon

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Product Description

Apple Watch 38mm Gold Aluminum MMF52 Case with Gold/Red Woven Nylon


Like anyone, you have notifications that are important to you. But often they arrive at times when it’s inconvenient — or impossible — to reach for your phone. With Apple Watch, the information you care about most comes right to your wrist.


When a notification or alert arrives, a gentle tap lets you know right away. Then a quick glance at your watch tells you if it’s something you need to respond to promptly — or not.


Be alerted with a tap, then raise your wrist to see who it’s from and to read the message.


When an email arrives, you can quickly see the sender and subject. Then tap to read it in full.


Apple Watch shows you invitations, lets you know what’s up next, and alerts you when it’s time to leave for another event.


Get alerts and encouraging messages that keep you motivated to meet your fitness goals.


See who’s calling and answer right on your watch, or cover it with your hand to dismiss. You can ask Siri to return the call later.

Hey Siri, call Allison back


Many notifications have easy ways to respond built right in. For things like messages and email, Apple Watch gives you lots of options for a quick but meaningful reply.

Short, preset phrases

Choose from a list of smart replies tailored to your conversations. You can even create your own preset responses.

Animated emojis

Skip words altogether by sending an animated emoji. Turn the Digital Crown to scroll through all the different expressions.

Dictate a reply

Tap the microphone icon to record what you want to say. Then send it as audio or text.

Quick actions

Some notifications only require a simple response. All you have to do is tap.

Respond to a call with a text

When you’re too busy to pick up a call, you can dictate a message or send a preset phrase.

Answer later with Siri

If you can’t reply on the spot, Siri can redial a call or display recent messages when you have time.

Technology: Innovation in every interaction.

Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple
Digital Crown. A modern twist
on a traditional feature.

Tinekeeping: Make the most of time.

Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It’s also connected to your calendar and your contacts. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment.

New Ways to Connect: Start a whole new kind of conversation.

You won’t just send and receive messages, calls, and mail more easily and efficiently. You’ll express yourself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.

Health & Fitness: Live a better day.

Fitness isn’t just about running, biking, or hitting the gym. It’s also about being active throughout the day. So Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or playing with your kids. It even keeps track of when you stand up, and encourages you to keep moving. Because it all counts. And it all adds up.


Digital Crown. A modern twist on a traditional feature

Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The Digital Crown is an integral part of the Apple Watch experience.

Entirely new, yet immediately familiar.

From the moment you wake the display with a simple raise of the wrist, you’ll be comfortable using Apple Watch. The Watch OS feels amazingly fresh. But it’s visually reminiscent of what you’re used to seeing, and is designed around simple gestures, such as zooming and panning, that already come naturally. Navigation is fluid and responsive. And the arrangement of apps is simple and orderly. We even developed a new typeface to maximize legibility. All of which means you’ll know your way around Apple Watch in virtually no time.

Not just a display, but the focal point of the whole experience.

A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair-thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion-X glass.

Sensitive enough to tell a tap from a press.

In addition to recognizing touch, Apple Watch senses force, adding a new dimension to the user interface. Force Touch uses tiny electrodes around the flexible Retina display to distinguish between a light tap and a deep press, and trigger instant access to a range of contextually specific controls. With Force Touch, pressing firmly on the screen brings up additional controls in apps like Messages, Music, and Calendar. It also lets you select different watch faces, pause or end a workout, search an address in Maps, and more. Force Touch is the most significant new sensing capability since Multi?Touch.

Glances. Just the right amount of information, right where you want it.

Since wristwatches were invented in the 19th century, people have been glancing at them to check the time. With Apple Watch, this simple, reflexive act allows you to learn so much more. We optimized your favorite apps for the wrist by developing Glances — scannable summaries of the information you seek out most frequently. To see them, you simply swipe up from your watch face. In an instant, you can glimpse the weather forecast, check out what’s next on your calendar, or find your current location on a map. You can quickly swipe through different Glances, or tap one to go directly to its corresponding app for more details.

Notifications. See and feel what’s next on your schedule.

Because it’s connected to your iPhone, Apple Watch can present time in a more personal way. One that’s based around your life and schedule. You’ll receive real-time notifications for incoming mail, messages, and calls. So you can answer or dismiss them instantly. And since Apple Watch sits on your wrist, your alerts aren’t just immediate. They’re intimate. With a gentle tap, notifications subtly let you know when and where your next meeting starts, what current traffic conditions are like, even when to leave so you’ll arrive on time. At any point, you can simply swipe down to Notification Center to view what you may have missed.

Siri. Closer and more useful than ever.

Having Siri with you at all times means you can access it that much more quickly and conveniently. And be even more spontaneous with your requests. Simply raise your wrist and say “Hey Siri,” or press and hold the Digital Crown to dictate messages, get turn-by-turn directions, or stay up to date on your events. You’ll get an instant response to your query.

Watch Category
38 mm
OS version
WatchOS 2

Heart Rate sensor, Accelerometer, Gyroscope, and Ambient light sensor

  • Wi-Fi (802.11b/g/n 2.4GHz)
  • Bluetooth 4.0
Internal Mic
Sales Package
  • Apple Watch
  • Magnetic charging cable (2 m)
  • USB power adapter (5W)
  • Band (Sport Band includes band that can be configured for either S/M or M/L length)
  • Quick start guide
Battery Life
Up to 18 hours of battery life
  • Events. With Apple Watch always close by, you can easily find out what’s next in your day. Just use your voice.
  • Turn-by-turn. Getting to your destination is much easier with Apple Watch. Just ask Siri for directions and Maps will guide the way.
  • Messages. You can send a message without typing a single word. Simply ask Siri to text a contact, and then start dictating.
  • Rose Gold anodized aluminum case
  • Ion-X glass
  • Retina display with Force Touch
  • Composite back
  • Digital Crown
  • Heart rate sensor, accelerometer, and gyroscope
  • Ambient light sensor
  • Speaker and microphone
  • Wi-Fi (802.11b/g/n 2.4GHz)
  • Bluetooth 4.0
  • Up to 18 hours of battery life
  • Water resistant
  • watchOS 2

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