Product Description

Apple iPhone 11 Pro Max Price & Specification

PTA Duty Cost Approximately RS 42,000/-

A transformative triple‑camera system that adds tons of capability without complexity. An unprecedented leap in battery life. And a mind‑blowing chip that doubles down on machine learning and pushes the boundaries of what a smartphone can do. Welcome to the first iPhone powerful enough to be called Pro.

 

Take a closer look.

Two sizes. Four finishes. Stainless steel and glass design.

A single sheet of sculpted glass lends strength, structure, and beauty to the camera enclosure

Custom, textured matte glass and surgical‑grade stainless steel

All‑screen Super Retina XDR display: 5.8” on iPhone 11 Pro and 6.5” on iPhone 11 Pro Max

Gold, Midnight Green, Silver, and Space Gray

 

Pro camera system

We’ve three‑upped ourselves.

 

Meet the first triple‑camera system to combine cutting‑edge technology with the legendary simplicity of iPhone. Capture up to four times more scene. Get beautiful images in drastically lower light. Shoot the highest‑quality video in a smartphone — then edit with the same tools you love for photos. You’ve never shot with anything like it.

Ultra Wide Camera

13 mm focal length
ƒ/2.4 aperture
5-element lens
120° field of view
4x more scene
12MP sensor

 

Wide Camera

 

26 mm focal length

ƒ/1.8 aperture

6-element lens

Optical image stabilization

100% Focus Pixels

New 12MP sensor

Telephoto Camera

52 mm focal length

Larger ƒ/2.0 aperture

6-element lens

Optical image stabilization

2x optical zoom

12MP sensor

Expanded field of view.

iPhone 11 Pro lets you zoom from the Telephoto all the way out to the new Ultra Wide camera, for an impressive 4x optical zoom range.

Telephoto

Wide

Ultra Wide

 

Image showing the field of view of a scene captured with the Telephoto camera.

Telephoto

Image showng a wider field of view of the same scene captured with the Wide camera.

Wide

Image showing an even wider field of view of the same scene captured with the new Ultra Wide camera.

Ultra Wide

Elegant, immersive interface.

We leveraged the wider field of view to let you see what’s happening outside the image frame — and simply tap to capture it. And there’s almost nothing between you and your subject except a new, Pro camera font. So you’re always fully immersed in the scene.

 

Three cameras that don’t feel like three cameras.

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When we set out to design a pro-level camera system, we wanted the three cameras to work together seamlessly as one.

The fundamental challenge: Even though we used the same color system across all three sensors, different camera modules vary in terms of color and sensitivity. To allow for that, our engineers precisely calibrate each camera individually for things like white balance and exposure. Then they push it even further, pairing the three cameras and calibrating them again for module to module alignment.

Those calibrations are applied to every image you capture — in real time. It’s like taking raw images from three different cameras and processing them to achieve a consistent look and color. Except it happens in a split second. Getting those details right, on the fly, as you switch from Telephoto to Wide to Ultra Wide, takes the kind of computational power only A13 Bionic provides.

We also wanted each of the cameras to be accessible with a single tap, all the time. No matter whether you’re shooting photos, portraits, videos, time lapse, or slo-mo. And we were determined to have beautifully smooth transitions from one camera to the next.

All this took intense collaboration between the sensor team, the camera software team, and the chip team. The result is a shooting experience unlike any other.

A13 Bionic for real-time processing

Audio zoom to match audio with video framing

4x more scene with Ultra Wide

Boom, you’re a film editor.

iOS 13 lets you edit videos just like you edit photos. Rotate, crop, auto-enhance, add filters, and more.

4K video

Shoot it. Flip it. Zoom it. Crop it. Cut it. Light it. Tweak it. Love it.

iPhone 11 Pro lets you capture videos that are beautifully true to life, with greater detail and smoother motion. Epic processing power means it can shoot 4K video with extended dynamic range and cinematic video stabilization — all at 60 fps. You get more creative control, too, with four times more scene and powerful new editing tools to play with.

The highest‑quality video in any smartphone

 

A13 Bionic for real-time processing

Audio zoom to match audio with video framing

4x more scene with Ultra Wide

Boom, you’re a film editor.

iOS 13 lets you edit videos just like you edit photos. Rotate, crop, auto-enhance, add filters, and more.

Ultra Wide

Take it alllllll in.

When you just can’t squeeze everything into the frame, zoom out. Because the new Ultra Wide camera captures four times more scene than ever. It’s like stepping back — way back — without taking a step. Bring on those mountain ranges, soaring cathedrals, and iconic skylines.

 

 

 

 

Ultra Wide creates an artful perspective when you’re in close — a pro technique that’s fun to experiment with.

Position yourself below your subject for shots that feel powerful and heroic.

In tight spaces, Ultra Wide is like taking a step back to capture more of your surroundings.

With a wider canvas, you can capture more expansive scenes than ever before.

The 120-degree field of view makes Ultra Wide ideal for landscape photography.

Night mode

High tech meets low light.

From dimly lit restaurants to moonlit beaches, the new Night mode uses intelligent software and A13 Bionic to deliver low‑light shots never before possible on iPhone. And it all happens automatically. You can also experiment with manual controls to dial in even more detail and less noise.

Night mode off

Night mode on

 

The power behind beautiful night shots.

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Getting great shots in low light is one of photography’s perpetual challenges. The shutter needs to stay open longer, which can lead to blur. Then there’s the tricky task of keeping detail in the shadows without overexposing lighter areas. And making sure colors stay natural-looking.

With iPhone 11 and iPhone 11 Pro, a new Wide camera sensor works with intelligent software and A13 Bionic to let you do what was never possible on iPhone: get beautiful, detailed images in drastically lower light.

Night mode comes on automatically when needed — say, in a candlelit restaurant. When you tap the shutter, the camera takes multiple images while optical image stabilization steadies the lens.

Then the camera software goes to work. It aligns images to correct for movement. It discards the sections with too much blur and fuses sharper ones. It adjusts contrast so everything stays in balance. It fine-tunes colors so they look natural. Then it intelligently de-noises and enhances details to produce the final image.

It all adds up to night shots that stand apart — with more detail, less noise, and an authentic sense of time and place.

Portrait mode

Power to the portrait.

With three cameras working together, you can fit more in your portraits than ever. iOS 13 adds the High‑Key Light Mono effect for studio‑style monochromes. And Portrait Lighting lets you control the intensity of light to flatter your subject — just like you would in a studio. How beautiful is that?

 

No matter where you get the shot, High‑Key Light Mono can transform it into a striking studio‑style portrait.

Smart HDR

And you thought your photos couldn’t get any better.

Next-generation Smart HDR uses advanced algorithms to finesse highlight and shadow detail in your image. And now it leverages machine learning to recognize faces in your shot and intelligently relight them. That means iPhone 11 Pro can automatically fine-tune detail in both the subject and the background. Even some DSLR cameras can’t do that.

 

Smart HDR brings remarkable lighting and detail to faces while maintaining rich color variation in the background.

 Be ready when your photo op turns into a video op.

Say you’re taking photos and you see something you’ve got to catch on video. With QuickTake, there’s no need to switch modes. Just leave your finger on the shutter to start recording. Want to keep the recording going? Swipe right. To take burst photos, swipe left.

 

 

Why selfie when you can slofie?

The new 12MP TrueDepth camera lets you take superfun slow-motion selfie videos at 120 fps, or shoot in 4K at 60 fps. For stills, the camera now automatically zooms out when you rotate your iPhone, so you can get your whole crew in the shot. Yes, even selfies can be Pro.

 

 

Even more cool camera features.

40% more light capture with Telephoto

36% brighter True Tone flash with Slow Sync

Zero shutter lag

6 lighting effects in Portrait mode

2x more height for panos

OIS optical image stabilization

Pro display

Super Retina XDR. A sharp contrast from everything else.

 

The Super Retina XDR display boasts not one but two new peaks of brightness and understands when to use them. It hits up to 800 nits when you’re out in the sun — great for shooting and making selects on the go — and up to 1200 nits when you’re viewing extreme dynamic range content. It’s like having a Pro Display XDR on your iPhone.

The brightest, sharpest iPhone display ever

Up to 800 nits

for better viewing in sunlight

Up to 1200 nits

for HDR photos and HDR10 movies

2,000,000:1

contrast ratio

458 pixels

per inch

Custom OLED

with consistent color and brightness, even in the corners.

Wide color gamut

with systemwide color management for incredible color accuracy.

True Tone

matches the white balance of the room to make things easier on your eyes.

Haptic Touch

lets you do things faster, like take selfies without launching the Camera app.

Tap or raise to wake

means your iPhone is always ready in an instant.

Night Shift

can shift your display to the warmer end of the spectrum every night.

More efficient

by up to 15%, contributing to our largest‑ever leap in battery life.

True blacks

that look especially amazing with Dark Mode in iOS 13.

Brightness and darkness, taken to extremes.

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The new Super Retina XDR display is our best display ever in an iPhone. Not only is it brighter and smarter, it’s also up to 15 percent more power efficient.

How did we improve performance and efficiency at the same time? Since each pixel emits its own light, the display can turn off individual pixels to produce true blacks. On the flip side, we improved communication between the display driver and the display, used a more efficient OLED material, and optimized the panel design to reach two new record levels of brightness — one in sunlight and one while viewing HDR photos and movies.

So if you’re at home watching a thriller with a fireball exploding against the night sky, the Super Retina XDR display intelligently illuminates the fireball-related pixels up to 1200 nits, while the pixels around it stay deep black. This ability to identify the brightest parts of the display and drive them to a higher peak brightness helps iPhone 11 Pro deliver a stunning picture like you’d see on our Pro Display XDR.

And because the display is more efficient, it contributes to longer battery life. Buying you some extra time to enjoy those special features.

Pro performance

A chip so advanced, even we’re trying to catch up.

We custom‑built A13 Bionic with a focus on machine learning across the entire chip — enabling experiences that simply aren’t found on any other smartphone. In fact, it’s so fast, so powerful, and so intelligent, it’s years ahead of any other chip. Which gives you an unfair advantage.

The fastest chip ever in a smartphone

64-bit Fusion architecture

Performance cores process complex tasks faster than ever, while custom efficiency cores handle everyday tasks — helping to deliver a huge leap in battery life.

Fastest CPU in a smartphone

The CPU’s two performance cores are up to 20% faster and use up to 40% less power. And its four efficiency cores are up to 20% faster and use up to 25% less power.

Fastest GPU in a smartphone

The Apple‑designed GPU is up to 20% faster and uses up to 30% less power. Perfect for high‑performance gaming and the latest AR experiences.

Neural
Engine for advanced machine learning

The 8‑core, Apple‑designed Neural Engine is up to 20% faster and uses up to 15% less power. It’s a driving force behind the triple‑camera system, Face ID, AR apps, and more.

Machine
Learning accelerators
 

Two new machine learning accelerators on the CPU run matrix math computations up to six times faster, allowing the CPU to perform over one trillion operations per second.

Core
ML 3 for machine learning in apps

To help developers leverage the machine learning power of A13 Bionic, Core ML 3 works with the Machine Learning Controller to automatically direct tasks to the CPU, GPU, or Neural Engine.

 

It takes a ton of processing power to shoot 4K video at 60 fps.

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We built A13 Bionic to deliver unparalleled speed and advanced machine learning. It’s what allows iPhone 11 Pro to power through processor-intensive tasks. Shooting 4K video at 60 fps in extended dynamic range, for instance, is like a firehose of information hitting the video encoder at once. Processing it would be a challenge for most chips. But A13 rips right through it.

Think of video as a series of frames. Thanks to incredibly fast camera sensors, iPhone 11 Pro is able to produce 120 frames per second, alternating between standard exposure and short exposure frames.

The image signal processor and video encoders analyze each of those frames in the moment to capture as much detail as possible. To take it even further, the Neural Engine uses real-time machine learning to optimize the different components of the scene. For example, it might relight the person in the foreground, while reducing noise and enhancing color in the sky. It all happens instantly and automatically.

Producing the highest-quality video in a smartphone isn’t easy. But thanks to the superpowerful A13 Bionic, you’d never know it.

Another hour of battery life would be great.
Here’s five.

Our most dramatic leap in battery life ever.

Up to 4 more hrs of battery life with iPhone 11 Pro

Up to 5 more hrs of battery life with iPhone 11 Pro Max

Up to 50% charge in around 30 minutes with fast charge

 

 

The battery is only part of the story.

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Delivering up to five more hours of battery life isn’t just about building a better battery. It’s about making the entire system work together. That means engineering everything — the battery, the chip, the display, the software — to give you more performance with greater efficiency.

The Super Retina XDR display is up to 15 percent more power efficient than the display in iPhone Xs. iOS 13 takes advantage of the custom-built performance controller to route tasks throughout the chip in the most efficient way possible. And A13 Bionic leverages four custom high-efficiency cores for everyday tasks.

Another important piece of the puzzle is the Apple-designed power management unit (PMU). Think of the PMU as an orchestra, and A13 Bionic as its conductor. The chip tells the PMU exactly where and when to distribute power across iPhone, and the PMU delivers it with expert precision. The result? Increased performance only when it’s needed, which helps to preserve power.

All because we don’t want you to worry about battery life.

Creating tougher glass isn’t rocket science. It’s molecular science.

The toughest glass in any smartphone, front and back.

Precision milled from a single sheet of glass

Dual ion-exchange process for added strength

Precision milled from a single sheet of glass

Dual ion-exchange process for added strength

Splashes? Pffft.

Our most water‑resistant iPhone ever.

  IP68
rating water resistant to a depth of 4 meters for up to 30 minutes

  Spill resistant for common liquids like coffee, tea, and soda

  Dust resistant thanks to precision‑fitted seals

Can you be more precise? Yes.

The new Apple‑designed U1 chip uses Ultra Wideband technology for spatial awareness — allowing iPhone 11 Pro to precisely locate other U1‑equipped Apple devices. It’s like adding another sense to iPhone, and it’s going to lead to amazing new capabilities.

With U1 and iOS 13, you can point your iPhone toward someone else’s, and AirDrop will prioritize that device so you can share files faster. And that’s just the beginning.

Face ID is now 30 percent faster.

It works from farther away. At more angles, too. And it’s still the most secure facial authentication in a smartphone.

Privacy is built in.

Everything about iPhone is engineered to protect your privacy. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. Maps tells you where you’re going without telling anyone where you are. Every iMessage you send is encrypted end‑to‑end. And the list goes on.

Excellent trade‑in value. Good taste pays off.

iPhone 11 Pro is designed to last, so it holds its value longer. Should you ever decide to part with it, you can use that value toward your next iPhone. With Apple Trade In, we’ll find your phone a new home — the best form of recycling there is. And when it finally reaches the end of its lifespan, we’ll use a sophisticated disassembly robot to recycle every bit of it we can.

Even more stuff to geek out on.

Dolby Atmos.

Sound moves around you in 3D space, so you feel like you’re inside the action.

Spatial audio.

Creates a more immersive, theater‑like surround sound experience.

Audio Sharing.

Connect two sets of AirPods or Beats headphones at once.

Fast charge.

In a hurry? Charge up to 50% in around 30 minutes with the included 18W adapter.

Wireless charging.

Just place iPhone 11 Pro on any Qi‑certified charger.

Faster Wi‑Fi speeds.

Wi‑Fi 6 (802.11ax) lets you download content up to 38% faster.

Up to 30 LTE bands.

 

Gigabit-class LTE for the most extensive roaming worldwide.

Dual SIM with eSIM support.

Unboxing Trailer

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