The ERA300 is the new addition to the Edifice line equipped with the twin sensor (digital compass and thermometer) and neon illuminator technology. Just press the direct compass button, located at the 9 o'clock position, and the second hand immediately points north, no matter what mode the watch is in. The face of the ERA300 boasts a multi-dimensional look, integrating digital and analog design in order to clearly display information provided by various watch functions. Stainless steel analog-digital watch with partially ion plated black bezel.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
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Product Dimensions: 5 x 5 x 6 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)