Dove is dedicated to providing superior care solutions for hair experiencing dryness and damage. That is why they have developed specifically tailored ranges Damage Solutions to repair damaged hair and Nutritive Solutions to make dry hair feel nourished. Color Rescue Shampoo is part of the Dove Damage Solutions range. They contain Keratin Actives, which penetrate each hair strand, repairing from within and leaves hair with a vibrant color that lasts long. Say goodbye to brittle, dull hair and hello to free flowing, vibrant locks you'll love to show-off. Dove gives your hair all the love it needs.