Compact and lightweight, the X-M1 offers enhanced operability whilst bringing the outstanding design, picture quality and performance of the multi-award-winning FUJIFILM X-Pro1 and X-E1 cameras not only to photo enthusiasts, but also to a broader scope of users.
The FUJIFILM X-M1 is equipped with a large APS-C X-Trans CMOS Sensor, which offers picture quality comparable to that of full-frame sensors. The sensor's unique colour filter array minimises moiré and chromatic aberration without the need for an optical low pass filter, while dramatically boosting resolving power, even at identical pixel counts, to deliver sharp and texture-rich pictures. It delivers clear images with stunningly low noise, even in low-light conditions at night and indoors, where high sensitivity would usually be required. The sensor faithfully reproduces the warm tones of human skin, and the vivid colours of the sky from deep blues to the red hues of the setting sun. Users can set the sensor sensitivity from the regular ISO200 to as high as ISO6400 in 1/3 step increments, and can even take advantage of the extended range of ISO12800 and ISO25600 to obtain incredibly clear and low-noise images even in low-light or at night.
The EXR Processor II boasts fast performance, offering stress-free photo capture with its:
All of the adjustable buttons and dials are positioned on the right-hand side of the camera's rear LCD panel in pursuit of optimum operability, and ease-of-use for casual shooting. The Mode Dial allows you to select the optimum scene setting with access to the "Advanced SR Auto" function, which automatically recognises a scene type for fail-safe photography, and the "Advanced Filter" function for artistic photographic effects. The camera is equipped with two Command Dials, allowing users to adjust the aperture, shutter speed and exposure compensation quickly with their thumb. Individual buttons are also provided to access frequently-used functions such as White Balance, Burst Mode and Macro, so that you don't have to go to the menu screen for each change of setting, enabling an intuitive and quick operation.
The X-M1 has a classical and elegant feel just like the popular FUJIFILM X-Pro1 and X-E1 cameras. And importantly, at about half the size of a regular SLR body (66.5mm high and 39.0mm deep), its compact and lightweight design, means users can casually carry it in a bag without having to worry about the bulk. The X-M1 weighs just 330 grams(*3) despite incorporating a large APS-C CMOS sensor, a tillable high-definition LCD monitor, a built-in flash, Wi-Fi and a hot shoe. The X-M1 will be available in two colours: black and silver.
The 3-inch high-definition LCD screen tilts up and down, facilitating ground level shots of flowers and pets, as well as high-up shots over a crowd of people. It is also suited to tripod-mounted video shooting to broaden your creative options.
The X-M1's high-precision built-in flash, rated at the equivalent of Guide Number 7 (*4), uses FUJIFILM's Super i-Flash technology to regulate the amount of light it fires dependent on the scene. In low-light indoor portrait shots or for close-ups of accessories / plates of food, the flash controls its output to reduce highlight blowout. It also provides the perfect fill-in flash when photographing people in backlit conditions, or under intense sunlight casting strong shadows on the face.
The Wireless Image Transfer function allows users to transfer their shots immediately to their smartphone or tablet. It broadens the enjoyment of photography through the easy uploading of your favourite images to social networking sites or just enabling you to share them with your friends. The camera has a built-in wireless image transfer function that uses the dedicated "FUJIFILM Camera App", available as a free download, to instantly transfer and save your favourite photos to a smartphone or tablet. Beautiful images of your choice can be transferred with the Wi-Fi button ready for uploading to SNS or sharing with friends. The function can also retrieve location data from your smartphone to add the information to pictures you take. Additionally a PC Autosave feature is available, via Wi-Fi® (*5), this provides a simple means to back up your photos to your home PC. Just install the free "FUJIFILM PC AutoSave" software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the X-M1 you will have set up a very simple to use backup for your photos on your home PC. Both incredibly useful and a big timesaver.
With eight Advanced Art Filters, users can add special effects pre-image capture: namely Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key and Partial Colour. The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a truly creative touch. Additionally, FUJIFILM's Simulation modes feature five different effects that emulate the looks that used to be captured by different photographic films: i.e. Provia (standard) for natural colour reproduction, Velvia (vivid) for saturated tones, Astia (muted) for soft graduation, and Sepia and Black & White.
The FUJIFILM X-M1 is capable of full HD (1920x1080) video recording at 30 frames per second. Creative effects can be added when shooting videos with Film Simulation options including Monochrome and beautiful bokeh achieved with the large sensor at a large aperture.
A compact and lightweight XC16-50mmF3.5-5.6 OIS zoom lens (24mm-76mm equivalent(*1)) is being launched with the X-M1 as a Kit lens and is designed to complement the camera perfectly, covering the focal lengths of 24mm to 76mm(*1). It is ideal for various scene types including indoor shooting, landscapes and snapshots. The XC16-50mm lens consists of 12 all-glass elements in 10 groups including 3 aspherical elements and 1 ED element. It features seven round-edged aperture blades, which offers 17 stops in 1/3 EV steps for precise aperture control. The use of lightweight lens elements and a high-precision stepping motor has enabled FUJIFILM to deliver high-speed autofocus speeds. Coupled with powerful optical image stabilisation, the lens ensures that you capture all your shutter opportunities. The lens will also be available in black and silver.