The secret behind LG TV’s superior viewing angle and quality is the panel. Just as the quality of the beans determines the quality of the coffee, the quality of the panel determines the quality of the TV. The IPS Panel used by LG is the reason why LG LED TVs have clearer, more consistent, and sturdy screens.
IPS offers the most identical color impression to that of the original image in every precise pixel of HD resolution.
(Tech Background: IPS panel generate accurate color of the original image. That is why IPS is widely used by professionals and broadcasts)
IPS minishows the most consistent color and contrast from all angles among LCD panels.
(Tech Background: IPS technology can reduce the color distortion and deliver more consistent color in any color, any angle.)
IPS is decidedly superior to the conventional panels in the clarity of its pictures during fast motion display, allowing blur-free, crystal-clear pictures.
(Tech Background: Because of the advanced structure of liquid crystal, IPS technology can generate accurate picture with little blur in any fast moving pictures.)
IPS panels are stable and study, and resistant to damage, as opposed to weak competing panels; just try a simple knock or poke at the screens to see for yourself.
(Tech Background: In VA panel, because vertical arrangement of liquid crystal, it takes some time to recover when panel get shock. IPS panel can recover its status faster than VA panel because of its unique horizontal LCD arrangement.)
LG's latest and most advanced Triple XD Engine brings the highest level of excellence in Color, Contrast, and Clarity for the best picture quality and performance.
Picture Wizard III allows you to easily adjust picture elements such as black level, color, tint, sharpness and backlight levels.
Clear Voice II automatically recognizes and enhances the volume of human voices in movies and shows to make them more audible against background sound.