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Nikon 1 J2 10.1 MP HD Digital Camera with 10-30mm VR Lens (Pink)

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Product Description

New Proposal of Movies and Still Images

Advanced hybrid AF system

Nikon 1 is equipped with both a "phase-detection AF" superb for shooting fast action and a "contrast-detect AF" excellent for capturing subtle details in poorly lit areas. Nikon 1's advanced hybrid AF system intelligently selects the AF that best suits the scene and unfailingly delivers sharp images with high-speed and high-accuracy. Nikon 1 also boasts a wide coverage of 73 focus areas (41 focus areas in auto-area AF), which can track even a fast-moving subject and quickly capture it in focus.

Track the moving subject and capture a stunningly sharp image in an eternity of split second.

High-speed continuous shooting:
  • - approx. 10 fps [continuous AF]
  • - approx. 60 fps [focus and exposure for the first frame fixed]
Quickly follows the moving subject in focus when recording movies.
With this innovative feature, you can seamlessly capture even quite difficult shots - such as energetic children at play, action-packed scenes from a sporting event, and wildlife in motion. With Nikon 1, you may be able to capture expressions and scenes you never knew existed before.
  • *Nikon 1 J1/J2 number of continuous shooting frames: Around 13 frames at shooting speed of 10 fps; around 12 frames if shooting speed is set at 30 fps or 60 fps.
  • *Nikon 1 V1 number of continuous shooting frames: Around 34 frames at shooting speed of 10 fps; around 30 frames if shooting speed is set at 30 fps or 60 fps.
    (As determined by Nikon performance tests)
Taken with 1 NIKKOR VR 10-30mm f/3.5-5.6

Smart Photo Selector

key points
  1. It starts taking photos before you even press the shutter.
  2. The camera chooses the best shot for you.

It starts shooting before you even press the shutter.

By half pressing the shutter, the camera starts shooting automatically. It temporarily records 20 pictures right before and after the shutter timing. With this function, it's no longer possible to miss the definitive moment.

The camera selects the best image for you.
You no longer need "the extra shot, just in case".

Smart Photo Selector compares the 20 continuous images and chooses 1 best shot and 4 reserve shots to be saved. It automatically deletes the images that have out-of-frame figures, blinking eyes, or ones that are blurred, giving priority to save the better pictures.

Taken with 1 NIKKOR VR 30-110mm f/3.8-5.6

Motion Snapshot

key points
  1. It records the slow motion movie and still photo at the same time.
  2. It will be like an original movie when you play Motion Snapshot images continuously.

A new imaging technology that incorporates the vibrancy of a movie into a still picture.

With Motion Snapshot, you can enjoy the live dynamism and reality of a movie in addition to the beauty of the moment that still pictures offer. You can also select a tune from 4 different types of music available, all to cherish the emotion of that moment with great vividness. By simply pressing the shutter, Motion Snapshot will allow you to record 1 second of movie along with a still picture. When played, the movie is shown in slow motion at 2.5 seconds while the still picture is played continuously.

Play the images continuously and the ordinary snapshots become a dramatic movie.

Play the pictures taken with Motion Snapshot continuously, and the experience will be like watching an original movie. The 2.5 second slow motion movie will remind you of that moment vividly, while the continuous play will let you enjoy the story unfold with brisk rhythm. Enjoy the new type of viewing experience that brings back your memory with amazing reality without the hassle of a complex edit work.

Slide show of Motion Snapshot(consecutive playback)

Motion Snapshot

Note: The videos shown here were taken using "Motion Snapshot" mode, then converted to flash video format for ease of handling. Image quality varies from the original.

Taking photos during Full HD movie recording.

Simultaneous recording of movies and stills without dropping a single frame.

With Nikon 1, you can shoot Full HD movies so you can enjoy your creations on the big screen TV with your friends and family. Record Full HD movies up to 20 minutes (1920 x 1080/60i or 1920 x1080/30p) or up to 29 minutes (1280 x 720/60p).

You can also capture high-resolution still images (3840 x 2160, aspect ratio 16:9) beautiful down to every detail by pressing the shutter-release button even while shooting a movie without interruption, all the while tracking the subject with autofocus. The shutter sound will not be produced so as not to disturb the recording of the movie. Whether it's still images or movies, you no longer have to choose. Both can be yours with the small, yet versatile Nikon 1.

Taken with 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM
Note: The videos shown here were taken using the movie mode, then converted to flash video format for ease of handling. Image quality varies from the original.


Type/ Lens mount
Digital camera with support for interchangeable lenses / Nikon 1 mount
Effective angle of view
Approx. 2.7 x lens focal length (35 mm format equivalent)
Effective pixels
10.1 million
Image sensor
13.2mm x 8.8mm CMOS sensor(Nikon CX format)
Image size (pixels)

Standard Photographs

  • 3872 x 2592(L)
  • 2896 x 1944(M)
  • 1936 x 1296(S)

Still images (movie mode)

  • 3840 x 2160(1080/60i)
  • 1920 x 1080(1080/30p)
  • 1280 x 720(720/60p)


  • Normal panorama(Camera panned horizontally) 3200 x 560
  • Normal panorama(Camera panned vertically) 1024 x 3200
  • Wide panorama(Camera panned horizontally) 6400 x 560
  • Wide panorama(Camera panned vertically) 1024 x 6400
File format
  • NEF (RAW): 12-bit, compressed
  • JPEG: JPEG-Baseline compliant with fine (approx. 1:4), normal (approx. 1:8), or basic (approx. 1:16)compression
  • NEF (RAW) + JPEG: Single photograph recorded in both NEF (RAW) and JPEG formats
SD (Secure Digital), SDHC, and SDXC memory cards
Shooting modes
still imagestill image(3:2), Smart Photo SelectoSmart Photo Selector (3:2), 
moviemovie (HD 16:9, slow motion 8:3), Motion SnapshotMotion Snapshot (16:9)
still imageauto photo mode(3:2), creative modecreative mode:night landscape(3:2), night portrait (3:2), backlighting(3:2), easy panorama (horizontal 40:7/80:7, vertical 8:25/4:25), soft(3:2), miniature effect(3:2), selective color(3:2), exposure mode[P, S, A, M](3:2)
Electronic shutter
1/16,000 to 30s in steps of 1/3 EV;Bulb; Time(requires optional ML-L3 remote control)
Flash sync speed
Synchronizes with shutter at X=1/60s or slower
  • Single frame, continuous, Electronic (Hi)
  • Self-timer, delayed remote, quick-response remote, interval timer shooting
Frame advance rate *¹
  • Electronic (Hi): Approx. 10, 30, or 60 fps
  • Other modes: Up to 5 fps (single AF or manual focus, S or M, shutter speed 1/250s or faster, and other settings at default values)
TTL metering using image sensor
Metering method
  • Matrix
  • Center-weighted : Meters 4.5 mm circle in center of frame
  • Spot : Meters 2 mm circle centered on selected focus area
Programmed auto with flexible program; shutter priority auto; aperture-priority auto; manual; auto photo mode
Exposure compensation
-3 to +3 EV in increments of 1/3 EV
Exposure lock
Luminosity locked at metered value with AE-L / AF-L button
ISO sensitivity
(Recommended Exposure Index)
ISO 100 - 3200 in steps of 1 EV. Can also be set to approx. 1 EV (ISO 6400 equivalent) above ISO 3200 ; auto ISO sensitivity control (ISO 100-3200, 100-800, 100-400) available
Hybrid autofocus (phase detection / contrast detect AF); AF-assist illuminator
Lens servo
  • Autofocus (AF): Single AF (AF-S); continuous AF (AF-C); auto AF-S / AF-C selection (AF-A); fulltime AF (AF-F)
  • Manual focus (MF)
AF-area mode
Single-point, auto-area, subject-tracking
Focus area
  • Single-point AF: 135 focus areas; the center 73 areas support phase-detection AF
  • Auto-area AF: 41 focus area
Focus lock
Focus can be locked by pressing shutter-release button halfway (single AF) or by pressing AE-L / AF-L button
Face-priority AF
On, Off
Built-in flash / Guide Number(GN)
Raised by sliding flash pop-up control / Approx. 5/16(m/ft, ISO 100, 20°C/68°F)
Control / Flash mode
i-TTL flash control using image sensor available / Fill flash, slow sync, red-eye reduction, slow sync with red-eye reduction, rear-curtain sync, rear-curtain with slow sync
Flash compensation
-3 to +1 EV in increments of 1/3 EV
Flash-ready indicator
Lights when built-in flash unit is fully charged
White balance
Auto, incandescent, fluorescent, direct sunlight, flash, cloudy, shade, preset manual, all except preset manual with fine tuning
Frame size(pixels)
/ recording rate

HD movies

  • 1920 x 1080/60i (59.94 fields/s *²)
  • 1920 x 1080/30p (29.97 fps)
  • 1280 x 720/60p (59.94 fps)

Slow-motion movies

  • 640 x 240/400 fps (plays at 30p/29.97 fps)
  • 320 x 120/1200 fps (plays at 30p/29.97 fps)

Motion Snapshot

  • 1920 x 1080/60p(59.94fps)(plays at 24p/23.976fps)
Maximum recording time / File format
1080/60i(20 minutes), 1080/30p(20 minutes), 720/60p(29 minutes) / MOV
Video compression
H.264/MPEG-4 Advanced Video Coding
Audio recording device
Built-in stereo microphone; sensitivity adjustable
7.5cm/(3-in.), approx. 921k-dot, TFT LCD with brightness adjustment
Playback function
Full-frame and thumbnail (4, 9, or 72 images or calendar) playback with playback zoom, movie and panorama (Nikon 1 J2 only) playback, slide show, histogram display, auto image rotation, and rating option
Hi-Speed USB
HDMI output
Type C mini-pin HDMI connector
Rechargeable Li-ion Battery EN-EL 20
AC adapter
AC adapter EH-5b; requires Power Connector EP-5C(available separately)
Dimensions (W x H x D)
Approx. 106.0 x 61.0 x 29.8mm(4.2 x 2.4 x 1.2-in.), excluding projections
Approx. 280g (9.9oz) with battery and memory card but without body cap; approx. 237g(8.4oz) for camera body only
Temperature / Humidity
Temperature: 0 to 40°C (+32 to 104°F) Humidity: 85% or less (no condensation)

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