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Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera with 3.8x Optical zoom and 3.0-inch LCD - Black

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Panasonic LUMIX DMC-LX7 10.1 MP Digital Camera with 7.5x Intelligent Zoom and 3.0-inch LCD Outstanding Bright Aperture and Wide Dynamic Range - Black

Brighter Optics from LEICA Clearly Elevates Your Photography
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
Bright Light and Incredibly Fast Shutter Speed Make You a Super Photographer.
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The Panasonic LUMIX DMC-LX7 10.1 MP Digital Camera comes with a newly developed 24mm ultra-wide angle LEICA DC VARIO-SUMMILUX lens that boasts a F1.4 brightness at wide-end and F2.3 at tele-end. Pictures will be sharp and blur-free, even in poorly lit environments. An advanced lens system - which has never been adapted to any Panasonic LUMIX digital camera or interchangeable lens - of 11 elements in 10 groups; 5 aspherical lenses with 9 aspherical surfaces, including the dual-sided aspherical surface ED (Extra-low Dispersion) lens, is what makes it easy to produce beautiful high resolution photos with minimal distortion and a pleasing, soft-focused background to the human eye.

New Elements Deliver Superior Performance and Head-turning Images
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
An improved 10.1 MP MOS Sensor and an Advanced Venus Engine make the LX7 better.
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Venus Engine

Improved over the LX5 compact digital camera, the LX7 has a new 10.1-megapixel MOS sensor which results in high resolution images and high sensitivity recording. The Venus Engine integrates fast signal technology letting you record continuous, smooth videos at full HD 60p. The Intelligent Noise Reduction system in the Venus Engine adjusts images and scenes taken in sensitive areas and creates clear, crisp imagery. For low-lit situations, the Multi-process Noise Reduction System produces dramatically clear photos and videos. And the Intelligent HDR controls exposure levels. Put this together, and you have a LUMIX Original with Multiple Aspect Ratios that find the balance you need for top-notch pictures and movies.

Tell Your Photographic Story with New, Additional Creative Features
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
16 Creative Controls and Retouches add special effects to your scenes 
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Creative Control

Featured only in the LX7 compact digital camera, two new creative controls: Radial Defocus and Smooth Defocus, redefine your scene. You can still choose from among 14 original retouches but if you want to capture a flower in bloom or a passing cloud, then you'll love the Time Lapse Shot. With 6 customizable color types, add an artistic touch to your images. With the LUMIX LX7 camera, more shooting control is yours with the new Panorama Shot, the Intelligent Handheld Night Shot (iA Mode generates an illuminated night scene), and the White Balance Bracket function. You can even produce 3D Images. Advanced photographers get even greater creative license in the manual control mode.

Take a Picture and Record It in Full 1080/60p HD
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
All-at-once: Shoot and Record in Full HD with Photo Style, Creative Video, MPEG-4, and 3D.
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Full HD

The Motion Picture designated button, on the LX7 digital camera, lets you record while taking photos without having to switch modes. Make videos in full HD 1,920x1,080 60p in both AVCHD Progressive (MPEG-4) and MP4 formats. Zoom with 3.8x and use the Auto Wind Cut function to block wind noise. The bright LEICA lens allows for minimum illumination. In Creative Control and Photo Style, render unique expressions by coordinating colors to your subject and its surroundings. Have fun and share laughs when you use the Miniature Effect mode to playback your movies with 10x fast-forwarding. The digital camera's Creative Video Mode lets you adjust the shutter speed and aperture as you like when shooting videos.

Convey a Thousand Thoughts with New Light Speed Auto Focus
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
Catch action anywhere with Light Speed Auto Focus and a new Focus Lever.
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Light Speed AF

With the Panasonic LX7 digital camera, comes the new Light Speed AF (Auto Focus) lets you catch those on-the-go subjects that seem nearly impossible to follow. You won't miss a moment as AF Tracking automatically tracks your subject as soon as you focus on it letting you click away. This is ideal when taking images of active subjects, like children, athletes, or wild animals because this smart function will readjust the focus for you without having to press the shutter button halfway down. The new Focus Lever activates the AF area, changing to a handy one-shot for initial focusing. During playback, this function gives you one-touch zoom playback of subjects, right in your focus zone.

With Panasonic's New Light Features, Your Lens Doesn't Need Shades
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
Our new aperture ring, internal ND filter, and level gauge offer exact light and composition.
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LEICA DC Vario-Summicron

Panasonic's new enhancements in the LUMIX LX7 compact digital camera include an aperture ring, internal ND filter, focus lever and rear dial that control light sources so you don't have to. The newly added Level Gauge detects horizontal or vertical view angles keeping shots within a horizontal composition even when shooting at low or high angles. A 7.5x Intelligent digital zoom lets you expand from a 3.8x optical starting point. And with Step Zoom, have fun selecting a range as you adjust the desired fixed focal length on your lens.

Your Hand May Shake but Your Pictures Won't thanks to Panasonic's Advanced Technology
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
POWER O.I.S. holds your hand so your pictures are still, not shaken.
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Power OIS

The digital camera's POWER O.I.S. (Optical Image Stabilizer) features a great performance improvement - it has twice the shake suppression capability of MEGA O.I.S. So if your hands shake, it won't show in your pictures. Because a shaky hand is interpreted as a low-frequency vibration, POWER O.I.S. is particularly effective because its advanced technology prevents the transfer of movement onto your pictures or videos. Now you don't have to worry about capturing that romantic evening scene, celebrity close-up shot, or even an underwater experience. POWER O.I.S. will hold your hand.

Film Longer with an Easy Grip
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
Point-and-shoot with a special, high-comfort grip.
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Live View Finder

Don't worry about shooting for long periods of time. The DMC-LX7 point and shoot camera's grip is easy to hold and use. Your hand won't get tired when shooting extended videos because its resin and elastomeric materials add comfort while the leather-like fabric smoothes your tactile touch. While filming, the advanced 3.0-inch 920K-dot LCD has a wide-viewing angle, a 100% field-of-vision, and the Intelligent LCD function automatically adjusts the brightness according to your shooting conditions. For more magnification, there's the optional Live View Finder (LVF), a new device that also displays LCD, but is easier to see under bright sunlight. Use it for low-angle shots as you can tilt it 90°.

Your Social Media Circles Will Spin with SILKYPIX Photo Software on the LX7 Digital Camera
Panasonic LUMIX DMC-LX7K 10.1 MP Digital Camera
Use SILKYPIX Developer Studio and upload to your social media circles on Facebook and YouTube.
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Take advantage of this built-in photo development software that lets you correct, manipulate, and even develop RAW data files. The LX7 digital camera lets you transform your shots as you wish, adjusting unnatural edges, saturated color borders, and false colors that appear in architectural shots. DOLBY; Digital Stereo Creator will make your videos lively with high quality stereo sound. Once you've recreated your scenes, upload instantly to Facebook and YouTube.

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