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Sony Alpha DSLR-NEX7K with 28mm-70mm lens.



Availability :
In Stock
Product ID :
24 - 48 Hours

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Product Description


Iconic style, professional quality


Follow your creative passion wherever it leads you. Capture stunning images with the versatility of interchangeable lenses - all without the size and weight of a DSLR. Don't compromise with ultra-desirable styling and serious photo features.



Extraordinary picture quality
The ultra-high resolution 24.3 megapixel Exmor APS HD CMOS sensor offers phenomenal imaging performance: like a DSLR camera, but without the size and weight. You'll see the difference with richly detailed, low-noise pictures, even in low light.



Amazing HD movies
Capture smoothly detailed Full HD videos with quick autofocus to track the action - even while you're zooming. Beautiful background defocus effects add an extra dimension to creative movie shooting.



Precision electronic viewfinder
Frame and shoot - even in bright sunshine - with the camera's viewfinder held close to your eye. The Tru-Finder gives an ultra-clear, high contrast view of the scene. It's great for composing still photos and HD video with confidence.



Powerful creative control
Make quick, intuitive adjustments of exposure, focus mode and other settings. The new Tri-Navi interface gives you full creative control with two large mechanical dials



Pick the perfect lens
Why compromise your artistic vision? Select from a choice of compact E-mount lenses - from ultra-slim wide angle to powerful telephoto zoom. Or add an optional mount adaptor and enjoy the limitless possibilities of your A-mount lens collection.



  • Slim, light and compact- DSLR picture quality without the size and weight: small enough to carry with you everywhere
  • 24.3 effectivemegapixels- Very highresolutionExmor APS HDCMOSsensor; captures superb quality, low noise images and allows DSLR-stylebackground defocus
  • BIONZ processor- Powerful image processing ensures clear, detailed, low-noise images and quick, responsive shooting
  • E-mount interchangeable lens system- Choose the ideal lens to suit shooting conditions, just like a DSLR camera. Optional converter for A-mount DSLR lenses
  • 18-55mm F3.5-5.6 E-mount lens- Includes compact, high quality general-purposetelephotozoomlens - ideal for everyday shooting
  • Full HD movie withmanual exposure control- Touch a button and record detail-packedAVCHDvideo with stereo sound; 25p/50p progressive shooting for smooth, cinematic footage
  • Very high speed burst shooting- Capture fast-moving action with rapid burst shooting up to 10 frames per second (Speed Priority mode)
  • XGAOLEDTruFinder- Precision electronic viewfinder gives bright, high contrast image with 100% frame coverage and wide angle of view
  • Grid lines and level gauge- Switchable framing lines and gauge display in viewfinder; assists accurate composition of landscapes and architectural scenes
  • 7.5cm (3'') tilt-angle Xtra FineLCD- Photo-quality (921k dot) screen with TruBlack technology for bright, extremely high contrast image preview
  • Precision Digital Zoom- Get closer to the action with smooth, high quality magnification of central portion of image from 1.1x up to 10x
  • Intuitive user interface- Quick, menu-free adjustment of exposure, focus mode and other creative settings with comfortably positioned dials
  • DSLR-style manual operation- Enjoy full control over exposure with Programme,Aperture/Shutter Priorityand all-Manual modes (PASM) - just like a DSLR camera
  • Intelligent AUTO- Automatically recognizes common shooting situations, adjusting camera settings for beautiful results
  • Widesensitivityrange fromISO100-16000- Very high maximumsensitivityallows natural, low-noise images, even when shooting handheld in low light
  • SteadyShot- Enjoy in-lens optical image stabilisation during handheld shooting (with compatible lenses)
  • Object Tracking- Keeps accurate focus lock on your selected object, even while it's moving in the frame
  • Sweep Panorama with3D Sweep Panorama- Press the shutter and sweep the camera to capture extra-wide panoramic images: also capture 3D panoramas to view on 3D TV
  • Face Detectionand Face Registration- Recognises up to 8 faces in a scene, optimising optimum exposure,white balance, flash and other settings for beautiful portraits
  • Smile Shutter- Automatically fires shutter when subject smiles: Can be combined with Face Registration
  • Picture Effect Modes- Produce impressive creative effects with no PC needed - including Posterise, Partial Colour, HDR Painting, Soft Focus, Miniature
  • Creative Styles- 11 selectable image finishing options to suit range of shooting situations - can be customised for even greater creative control
  • Soft Skin mode- Automatically retouches portraits, removing minor blemishes and wrinkles for beautiful faces
  • D-Range Optimiser- Adjusts brightness of light and dark image areas for more natural, evenly-exposed results with high-contrast backlit scenes
  • Auto HDR- Automatically shoots and combines three images at different exposure settings to capture extreme shadow and highlight detail
  • Handheld Twilight mode- Combines high-speed burst of six frames to create single low-noise image in low-light conditions
  • Anti Motion Blur mode- Combines high-speed burst of six frames taken at fast shutter speed, to create a single low-noise image with minimised blur
  • Shading and aberration compensation- Intelligently corrects vignetting (peripheral shading), lateral chromatic aberration and distortion for each E-mount lens
  • Tough styling and comfortable handling- Magnesium body cover panels give strength and lightness, plus high-comfort grip for sure handling
  • Anti-dustsystem- Reduces build-up ofduston sensor for clear, blemish-free images
  • Auto-lock Accessory Shoe- Attach optional flash units or sync terminal adaptor to create advanced flash effects
  • HDMI output- HD connector for image display on HD TV (requires optional cable). Photo TV HD enhances still image viewing on compatible BRAVIA
  • BRAVIA Sync- For easy control of camera playback functions via BRAVIA TV's remote
  • Picture Motion Browser- Supplied PCsoftwarefor easy organising, viewing and online sharing of your photos and HD video clips

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