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Sony DSC-W710 16 MP Digital Camera (Silver) with free 4gb Memory card and Pouch

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Product Description

16.1 Mega Pixel W Series 5x Optical Zoom Cyber-shot 



The slim and compact Cyber-shot W710 comes with user-friendly functions for an effortless photography experience. Be amazed with the new Beauty Effect feature that enables instant retouching of faces for truly beautiful portraits. Photography has never been this fun and easy


Capture Impressive Shots with Ease
A Lightweight Camera with Diverse Shooting Capabilities
Cybershot W710
16.1 Effective Megapixels and 5X Optical Zoom HD Movie 720p Beauty Effect Picture Effect Intelligent Auto Advanced Flash Technology
Clear and Sharp Images, even when Enlarged
Record Movies in Stunning High Definition
Create Beautiful Portraits with
In-camera Retouching
Transform Ordinary Shots into Beautiful Scenes
Automatically Selects the Best Mode for any Shooting Situation
Capture Clear Photos even in Low-light

Clear and Sharp Images, even when Enlarged

Capture richly detailed, high resolution pictures even from a distance with 16.1 effective megapixels and 5x optical zoom. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.

Record Movies in Stunning High Definition

Enjoy stunning clarity on whatever you shoot with the Cyber-shot W710 high-resolution HD recording capability. View your movies in brilliant detail on HD TV or upload them to your computer or the Internet.

HD Movie 720p

Create Beautiful Portraits with In-camera Retouching

Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Beauty Effect
Choose from the following Beauty Effects: Skin Toning, Skin Smoothing, Shine Removal,
Eye Widening and Teeth Whitening

Transform Ordinary Shots into Beautiful Scenes

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With theCyber-shot W710, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.

Picture Effect

Automatically Selects the Best Mode for anyShooting Situation

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Backlit Condition
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode

Capture Clear Photos even in Low-light

Cyber-shot W710 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.

Advanced Flash Technology


16.1 Megapixel Plus 5x Zoom
A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots. The 5x zoom Sony® lens helps you get much closer to your subjects. 

720p AVI Movie Mode
In 720p AVI movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC.¹ Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac® computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTubeTM.

Picture Effect for more expressive photos
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. 

Advanced Flash illuminates distant subjects
Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

Sweep Panorama™ mode (up to 360°)
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot™ Image Stabilization
SteadyShot® image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies..

Beauty Effects
Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.





Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter™ technology
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

2.7” (230K dots) Clear Photo™ LCD display 
Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight. 

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    Posted by Shani bird on 16th Feb 2014

    ~Bird killer~

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