Your data is not just data, it's your family photos, your financial documents, your music - your life. You know you should back it up, but many of you don't. We understand. We've talked to lots of people and we've heard the reasons why people don't back up - there's no time; it's a pain; their data's not organized; they don't know how. Using what we've learned, we developed easy, automatic backup software we hope you'll really use because we understand the importance of your data.