The Cool Mama is a highly unique and creative invention for your home care. Or more specifically your fridge. It actually is designed in a fun and convenient way to freshen up your refrigerator by deodorizing it and removing any of the bad smells. It itself lasts for a whole month and you can refill it up by simply adding some baking powder or soda and set it on a shelf in your fridge. It also makes a nice gift and it can be easily washed.