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PM Books
Electronic Customer Relationship Management (Pb)2011 By Fjermestad
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Electronic Customer Relationship Management (Pb)2011 By Fjermestad

Product Id 197940
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Product Description

Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginn

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