Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. KEY TOPICS: Provides both theoretical and practical coverage of all data mining topics. Includes extensive number of integrated examples and figures. Topics covered include; predictive modeling, association analysis, clustering, anomaly detection, visualization. MARKET: Suitable for individuals seeking an introduction to data mining. The text assumes only a modest statistics or mathematics background, and no database knowledge is needed.