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Principles of Marketing With Disk 3rd Edition By Joel R Evans (1995,HB)
Rs 6,170

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Principles of Marketing With Disk 3rd Edition By Joel R Evans (1995,HB)

Product Id 319500
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Rs 6,170

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Product Description

Principles of Marketing With Disk 3rd Edition By Joel R Evans (1995,HB)

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.


Product details

  • Paperback : 520 pages
  • ISBN-13 : 978-0131809932
  • Publisher : Prentice-Hall; 3rd edition (1 Jan. 1995)
  • Language: : English

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